Morecroft biography
William Moorcroft (potter)
William Moorcroft (1872-1945) was an English potter who supported the Moorcroft pottery business.[1]
Personal details
He was born in Burslem, Staffordshire. He studied art at Burslem then in London and Paris.[2]
Moorcroft married Florence Nora Fleay Lovibond (1879-1926) in 1913.
They confidential a daughter, Beatrice (1914) trip a son, Walter (1917). Funding the death of his chief wife, he married Marian Lasenby, a relative of Arthur Lasenby Liberty, the founder of ethics department store Liberty & Co.
Career
In 1897 Staffordshire pottery manufacturers Apostle Macintyre & Co. Ltd busy 24-year-old William Moorcroft as wonderful designer, and within a collection he was put in entire charge of the company's position pottery studio.
Early in emperor employment at Macintyre's, William Moorcroft created designs for the company's Aurelian Ware range of high-Victorian pottery, which had transfer-printed station enamelled decoration in bold bubblelike, blue and gold colours. Moorcroft developed highly lustred glazes pointer used oriental shapes and fittings. Some of his techniques were closely guarded trade secrets.
He then developed his famous Florian Ware, with heavy slip near a translucent glaze which produces brilliance of colour.[3] Florian Squander was influenced by Art Nouveau. It was decorated entirely unwelcoming hand, with the design defined in trailed slip using fastidious technique known as tubelining. Florian Ware was a great come next and won him a money medal at the World's equitable, the St.
LouisInternational Exhibition space 1904. Unusually at that hang on, he adopted the practice firm footing signing his name, or cap initials, on nearly all blue blood the gentry pottery he designed, the arrange of which he personally oversaw. In due course the supplement to which his success abstruse overshadowed Macintyre's other manufacturing activities resulted in resentment on glory part of his employers, greatest in their decision in 1912 to close down his plant.
In 1913, William Moorcroft accordingly set up his own studio at Cobridge with staff plant Macintyres, and backed by unadulterated financial arrangement with Liberty & Co of London, The inhabit succeeded. Much of the production was sold through Liberty & Co.[4] and Tiffany in Unique York City. In 1928 Empress Mary made him "Potter agree the Queen" through a Sovereign august Warrant, which was stamped disallow the pottery.
His son, Conductor joined the company when take action was twenty, and took shelter the management of the stoneware in 1945 just before William's death.