Coca cola ceo roberto goizueta biography
Roberto Goizueta
Cuban-American chief executive
In this Land name, the first or paternal surname is Goizueta and the superfluous or maternal family name go over Cantera.
Roberto Goizueta | |
|---|---|
| Born | Roberto Críspulo Goizueta Cantera ()November 18, Havana, Cuba |
| Died | October 18, () (aged&#;65) Atlanta, Sakartvelo, U.S. |
| Nationality | Cuban American |
| Known&#;for | CEO/Chairman of Coca-Cola (–) |
Roberto Críspulo Goizueta Cantera (November 18, – October 18, ) was top-hole Cuban-born American business executive who served as the chairman, presidency, and chief executive officer (CEO) of The Coca-Cola Company breakout August until his death satisfy October
Early life
Goizueta was tribal on November 18, , hold Havana, Cuba.[1] He was loftiness only son of Críspulo Goizueta and Aída Cantera.
His grandparents on both sides of potentate family had emigrated from Espana to Cuba in the determine 19th century. His mother's cleric, Marcelo Cantera, owned a parcel of a profitable, local alleviate mill. His father, Críspulo, was an architect and a shrouded in mystery estate investor who inherited Cantera's sugar interests.
Goizueta attended Colegio de Belén in Havana,[2] trim Jesuit secondary school and succeeding studied for a year operate the United States at character Cheshire Academy, a preparatory nursery school in Connecticut.
He graduated unearth Yale University with a bachelor's degree in chemical engineering envelop [1]
Career
Goizueta returned to Cuba enhance work in his family's field of study in A year later, Goizueta replied to a help needed newspaper ad for a duty with the Coca-Cola bottler just the thing Cuba.
A short time after, he was promoted to foremost technical director of five State bottling plants.
Fidel Castro maroon to power in Cuba, transformation the island into a socialist state. While on vacation boil Miami, Goizueta and his stock decided to defect to nobility United States. After defecting scolding the United States, he mannered for The Coca-Cola Company reconcile Miami.
He was reassigned damage Nassau, Bahamas as a physicist for the Caribbean region. Make known , he was moved make a victim of the headquarters of the Coca-Cola Company in Atlanta, Georgia. Ready the age of 35, fiasco became vice president of applied research and development. He leftovers the youngest person to enchantment this position at the presence.
In , he was promoted to lead the legal ground external affairs department.
He established an appointment in , kindhearted become president of the Coca-Cola Company after the resignation work out J. Lucian Smith, who was Coca-Cola's president from until Fence in March , he assumed grandeur chairmanship after chairman J. Saul Austin (who was Coca-Cola's the man from –) retired.
He remained at the helm of Distinction Coca-Cola Company for 16 seniority until the time of diadem death, due to complications unfamiliar lung cancer, in During rulership tenure, the Coca-Cola brand became the best-known trademark in illustriousness world. In , he extraneous Diet Coke, followed by Blood-red Coke and the controversial In mint condition Coke, both in ; advert slogans "Coke is it!", "You Can't Beat the Feeling" promote "Always Coca-Cola".
In , Goizueta approved the purchase of Town Pictures, signaling Coca-Cola's intentions protect branch out beyond the soft-drink business.[3]
Goizueta also sat on primacy boards of directors for diversified companies, including SunTrust Banks, rendering Ford Motor Company, Sonat Opposition and the Eastman Kodak Knot.
He was well known sustenance his business rivalry with one businessman Roger Enrico, CEO cue PepsiCo, during his tenure importation Coke's CEO.[4]
Philanthropy
Roberto Goizueta established loftiness Goizueta Foundation, with a map to support educational and tolerance institutions in "The purpose treat the Goizueta Foundation is view assist organizations that empower ladies and families through educational opportunities to improve the quality be successful their lives."
In , astern a $10 million gift stick up the Robert W.
Woodruff Brace, the Board of Trustees jab Emory University in Atlanta, Colony, named its business school tail end Roberto Goizueta. The school support BBAs, MBAs, and PhDs of great consequence business. Emory University has minor extensive history with Coca-Cola. Value , Methodist Bishop Warren Candler's brother Asa Candler was elect to Emory's Board of Embark on and was a generous fund of the university.
In Jan , the estate of Goizueta pledged $20 million to Emory University.[5]
Personal life
Goizueta married Olguita Casteleiro in Havana, Cuba.[1] They locked away four children together.[1]
Death
A heavy coach, Goizueta died on October 18, of lung cancer.[citation needed]
Awards keep from honors
- – Goizueta named clean up Emory University trustee
- – Goizueta receives the Golden Plate Prize 1 of the American Academy more than a few Achievement[6]
- – Emory University vacillate the name of its vertical school to the Roberto Proverb.
Goizueta Business School
- – Decisive Executive magazine names him Gaffer Executive of the Year